The benefits of interactivity are clear. Interactive TV is proven to enhance advertising effectiveness and increase program ratings and viewer loyalty. Interactive television has evolved to provide a large variety of applications that engage viewers and let them play, purchase, provide feedback, cast votes, and request information.
In short, interactive TV truly enhances the television experience.
To effectively launch a new interactive TV app, developers, programmers and operators go through three primary stages. They:
1.Create and Test interactive TV apps through a head end to check that they stream correctly to all target viewer devices. Usability testing is just as crucial to ensure great interactive content
2.Verify that the applications are correctly interfacing with the interactive infrastructure.
3. Playout the interactive TV apps, streaming them to a variety of platforms and middlewares to make interaction seamless and compelling for the viewer.
Interactive TV platform helps application developers, operators, and programmers test, verify and playout innovative interactive television apps.
Some benefits of interactive tv.
Polling and trivia
Advanced Advertising
Entertainment and games
Interactive show guides
Sports statistics and information
News and weather services
Game show play-along applications
On screen shopping (“t-commerce”) for channels such as QVC.
RFI applications
In short, interactive TV truly enhances the television experience.
To effectively launch a new interactive TV app, developers, programmers and operators go through three primary stages. They:
1.Create and Test interactive TV apps through a head end to check that they stream correctly to all target viewer devices. Usability testing is just as crucial to ensure great interactive content
2.Verify that the applications are correctly interfacing with the interactive infrastructure.
3. Playout the interactive TV apps, streaming them to a variety of platforms and middlewares to make interaction seamless and compelling for the viewer.
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Interactive TV platform helps application developers, operators, and programmers test, verify and playout innovative interactive television apps.
Some benefits of interactive tv.
Polling and trivia
Advanced Advertising
Entertainment and games
Interactive show guides
Sports statistics and information
News and weather services
Game show play-along applications
On screen shopping (“t-commerce”) for channels such as QVC.
RFI applications
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