As more business owners and corporation leadership is choosing Twitter as a means to spread the word about a new product or service on the internet, the world of free advertising has never been more important to an industry. However, not every business uses Twitter effectively and can many times actually turn away new potential customers. Here are a few tips every professional "tweeter" should follow (as well as what they should not do) in order to capitalize on social media use.
Assign One Employee Per Twitter Account Name
For many major companies and industry leaders, social media has earned its own paid office position or responsibility for current marketing professionals. However, many times these companies will grant access for one Twitter account to multiple employees in the hopes of maintaining constant tweet updates. Unfortunately, this approach is not always in the best interest of the company, especially with the advent of spam filters for social media.
Instead, companies should make tweeting the responsibility of one sole employee who can monitor the number of updates and any potential reply tweets. After all, these replies could potentially mean new business opportunities for the company.
Avoid Using Internal Company Slang or Terms
If a business or company is looking to spread the word about a new product on Twitter, then this should be done using simple layman's terms. This can prove to be difficult for some companies who are heavy on acronym or slang usage from an internal standpoint. The key to successful customer outreach on Twitter is to make status updates as easy to understand as possible.
When company-specific terms must be used for a new tweet, the account user should also consider sending a follow-up tweet or URL link defining these unfamiliar terms. This will not only educate potential customers on company terminology, but can also provide a foundation of understanding for future conversations.
Incorporate How A New Product is Related to a Current Event
Perhaps the best feature available for Twitter, and thus the most effective way to increase follower numbers, is to use the hashtag feature on the site. When adding the "#" symbol to any word or phrase (with no spaces), the internal Twitter search function will populate the tweet to other individuals searching for that word or phrase.
In other words, posting a tweet with the phrase "#oilspill" will make the tweet available for anyone searching the word "oilspill" on Twitter's search engine. However, posting an arbitrary phrase related to an event just to be noticed by other followers is typically frowned upon by other tweeters. For example, a company selling golf quipment should not use the phrase "#Twilight" in any tweet, as this would obviously be a dishonest attempt to get noticed.
In summary, Twitter can be an important tool for business owners to use in order to reach a previously-untapped target consumer population. Coupled with the "free advertising" aspect of viral information sharing, social media can be considered the future of product or service transparency. However, business owners must take the time to educate themselves on the proper way to reach out to new customers via Twitter in order to maximize earning potential.
Author George P.
Assign One Employee Per Twitter Account Name
For many major companies and industry leaders, social media has earned its own paid office position or responsibility for current marketing professionals. However, many times these companies will grant access for one Twitter account to multiple employees in the hopes of maintaining constant tweet updates. Unfortunately, this approach is not always in the best interest of the company, especially with the advent of spam filters for social media.
Instead, companies should make tweeting the responsibility of one sole employee who can monitor the number of updates and any potential reply tweets. After all, these replies could potentially mean new business opportunities for the company.
Avoid Using Internal Company Slang or Terms
If a business or company is looking to spread the word about a new product on Twitter, then this should be done using simple layman's terms. This can prove to be difficult for some companies who are heavy on acronym or slang usage from an internal standpoint. The key to successful customer outreach on Twitter is to make status updates as easy to understand as possible.
When company-specific terms must be used for a new tweet, the account user should also consider sending a follow-up tweet or URL link defining these unfamiliar terms. This will not only educate potential customers on company terminology, but can also provide a foundation of understanding for future conversations.
Incorporate How A New Product is Related to a Current Event
Perhaps the best feature available for Twitter, and thus the most effective way to increase follower numbers, is to use the hashtag feature on the site. When adding the "#" symbol to any word or phrase (with no spaces), the internal Twitter search function will populate the tweet to other individuals searching for that word or phrase.
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In other words, posting a tweet with the phrase "#oilspill" will make the tweet available for anyone searching the word "oilspill" on Twitter's search engine. However, posting an arbitrary phrase related to an event just to be noticed by other followers is typically frowned upon by other tweeters. For example, a company selling golf quipment should not use the phrase "#Twilight" in any tweet, as this would obviously be a dishonest attempt to get noticed.
In summary, Twitter can be an important tool for business owners to use in order to reach a previously-untapped target consumer population. Coupled with the "free advertising" aspect of viral information sharing, social media can be considered the future of product or service transparency. However, business owners must take the time to educate themselves on the proper way to reach out to new customers via Twitter in order to maximize earning potential.
Author George P.
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