Finally it seems that the fashion world has taken heed of the plight of larger ladies everywhere. 2010 has seen designers welcome fuller-figured women on the runways, advertising campaigns featuring curvy women, U.S. store Saks announcing its plus-sized clothing venture, and top designers planning plus-sized lines.
Top fashion designers traditionally do not make clothing for larger ladies as it is harder to make clothes that fit. Whilst stick thin women are easy to cut clothes for (as skinny comes in one shape) fat comes in a myriad of shapes and sizes!
However, the fashion industry has finally taken a serious interest in dressing the fuller-figured woman.
Marc Jacobs Set to Launch a Plus-size Clothing Line
The iconic American designer Marc Jacobs is seriously considering the launch of a plus-size label. This would make him the first top designer to create a range for women over a US size 10 (UK size 14).
The plans were announced on Twitter by his business partner Robert Duffy, (president of the Marc Jacobs label). Duffy commented on August 4 2010 that discussions were currently taking place with partners ,and research was being carried out to ascertain the demand for larger size clothing. Duffy’s tweets were quickly picked up by an excited US and UK fashion press, but an official announcement for the Marc Jacobs label has yet to be forthcoming.
If research findings prove favorable then it will take around a year for the fashion house to create a new plus-size line. Designs for larger ladies would not be based around the main Marc Jacobs collection as simply making larger sizes in the same cuts would not work. Instead clothing would be cut specifically for plus sizes.
Since creating his own fashion label in 1986 Marc Jacobs has not been afraid to break with tradition. In addition to the proposed plus-size line, he recently started a childrenswear designer label named Little Marc Jacobs, dog accessories named Bark Jacobs and is set to launch Book Marc ( a bookshop) at New York Fashion Week in September 2010. The designer also made a controversial move by banning celebrities from attending his Fall/Winter 2010 runway show.
Saks to Stock Designer Plus-size Clothing
In July 2010 US department store Saks announced its plans to introduce plus-size couture to its high-end Fall/Winter 2010 clothing collection of its New York branch. Whereas previously garments were only available up to a US size 10, sizes 14 to 20 will be available in some (although not all) designs.
The prestigious Saks Fifth Avenue will trial the introduction of larger sizes from fashion houses such as Chanel, Donna Karan and Dolce & Gabbana. These will initially be produced in small numbers or one-offs. If there is sufficient demand for plus-sizes then Saks will take this new venture to its other US branches.
Beth Ditto for Evans
UK clothing chain Evans, which specializes clothing for fuller-figured women, is now launching its second plus-size high fashion collection in September created by the voluptuous US singer Beth Ditto. According to Rachel Sproule, creative director of Evans, the chain has received an amazing response to the first collection, proving there is a demand for high fashionable plus-size clothes.
H&M Inclusive Plus-size Clothing
Swedish retail fashion chain H&M is set to launch a one-off collection of 20 pieces, which includes sizes up to a UK size 24. The collection, called H&M Inclusive, is available online from March 2011 includes figure flattering dresses, skirts, cardigans and tops inspired by 1950s fashion.
Use of Plus-size Models
The fashion industry has also seen a growing trend in the use of plus-size models both on the runways and as part of advertising campaigns.
The most successful plus-size supermodel is Crystal Renn, who is a US size 10 (UK size 14). Renn, who has modeled for Chanel and Jean Paul Gaultier and has appeared in French, Italian and American Vogue once battled with anorexia in her teens but is now proud of her fuller figure. Canadian designer Mark Fast also caused a stir when he used curvy US size 10 models during his Fall 2010 runway show at London Fashion Week.
The current plus-size changes in the fashion world means that other designers are likely to follow suit. This is good news for fuller-figured fashionistas who have been patiently waiting for such a dramatic move that is likely to change the face of fashion forever.
Author Twinkle Brar
Top fashion designers traditionally do not make clothing for larger ladies as it is harder to make clothes that fit. Whilst stick thin women are easy to cut clothes for (as skinny comes in one shape) fat comes in a myriad of shapes and sizes!
However, the fashion industry has finally taken a serious interest in dressing the fuller-figured woman.
Marc Jacobs Set to Launch a Plus-size Clothing Line
The iconic American designer Marc Jacobs is seriously considering the launch of a plus-size label. This would make him the first top designer to create a range for women over a US size 10 (UK size 14).
The plans were announced on Twitter by his business partner Robert Duffy, (president of the Marc Jacobs label). Duffy commented on August 4 2010 that discussions were currently taking place with partners ,and research was being carried out to ascertain the demand for larger size clothing. Duffy’s tweets were quickly picked up by an excited US and UK fashion press, but an official announcement for the Marc Jacobs label has yet to be forthcoming.
If research findings prove favorable then it will take around a year for the fashion house to create a new plus-size line. Designs for larger ladies would not be based around the main Marc Jacobs collection as simply making larger sizes in the same cuts would not work. Instead clothing would be cut specifically for plus sizes.
Since creating his own fashion label in 1986 Marc Jacobs has not been afraid to break with tradition. In addition to the proposed plus-size line, he recently started a childrenswear designer label named Little Marc Jacobs, dog accessories named Bark Jacobs and is set to launch Book Marc ( a bookshop) at New York Fashion Week in September 2010. The designer also made a controversial move by banning celebrities from attending his Fall/Winter 2010 runway show.
Saks to Stock Designer Plus-size Clothing
In July 2010 US department store Saks announced its plans to introduce plus-size couture to its high-end Fall/Winter 2010 clothing collection of its New York branch. Whereas previously garments were only available up to a US size 10, sizes 14 to 20 will be available in some (although not all) designs.
The prestigious Saks Fifth Avenue will trial the introduction of larger sizes from fashion houses such as Chanel, Donna Karan and Dolce & Gabbana. These will initially be produced in small numbers or one-offs. If there is sufficient demand for plus-sizes then Saks will take this new venture to its other US branches.
Beth Ditto for Evans
UK clothing chain Evans, which specializes clothing for fuller-figured women, is now launching its second plus-size high fashion collection in September created by the voluptuous US singer Beth Ditto. According to Rachel Sproule, creative director of Evans, the chain has received an amazing response to the first collection, proving there is a demand for high fashionable plus-size clothes.
H&M Inclusive Plus-size Clothing
Swedish retail fashion chain H&M is set to launch a one-off collection of 20 pieces, which includes sizes up to a UK size 24. The collection, called H&M Inclusive, is available online from March 2011 includes figure flattering dresses, skirts, cardigans and tops inspired by 1950s fashion.
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Use of Plus-size Models
The fashion industry has also seen a growing trend in the use of plus-size models both on the runways and as part of advertising campaigns.
The most successful plus-size supermodel is Crystal Renn, who is a US size 10 (UK size 14). Renn, who has modeled for Chanel and Jean Paul Gaultier and has appeared in French, Italian and American Vogue once battled with anorexia in her teens but is now proud of her fuller figure. Canadian designer Mark Fast also caused a stir when he used curvy US size 10 models during his Fall 2010 runway show at London Fashion Week.
The current plus-size changes in the fashion world means that other designers are likely to follow suit. This is good news for fuller-figured fashionistas who have been patiently waiting for such a dramatic move that is likely to change the face of fashion forever.
Author Twinkle Brar
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