What is Victoria's Secret target market?
Who competes with Victoria Secret?
Does Victoria Secret have maternity?
Sexy lingerie is bought by many American women to initiate passion, romance and lust in their relationships, in addition to making them feel good about themselves; whether it be a lacy bra, panties, stockings or suspenders, a lot of American women turn to one of America's top lingerie chains such as Victoria's Secret or Trashy to make their purchase. Both Trashy and Victoria's Secret lingerie are now available for on line purchases, but where did both companies begin?
Victoria's Secret fashion chain was founded in San Francisco, California in 1977 by Roy Raymond (1946 – 1993); Roy Raymond allegedly opened the first Victoria's Secret store in Stanford shopping center because he was too embarrassed to purchase lingerie for his wife in a department store. From the beginning, Victoria's Secret specialized in sexy lingerie, aimed at providing a 'comfortable' and 'helpful' environment in which men could discreetly shop for sexy lingerie for their female partners.
Today, Victoria's Secret has moved towards serving a more middle-class, conservative customer, in attempt to avoid the 'sleazy' image associated with lingerie. However, in addition to providing other clothing lines, Victoria's Secret still uses sexy, lingerie-clad super models for it's most successful promotions.
Roy Raymond began the Victoria's Secret lingerie line with both a $40,000 bank loan and a $40,000 loan from family; the fledging Victoria's Secret company earned $500,000 in its first year. Today, Victoria's Secret is North America's number one 'specialty retailer of women's intimate apparel', with over 1000 mall-based stores and a web based business too. Victoria's Secret sexy lingerie lines include:
The annual Victoria's Secret Fashion Show, started in 1995, has become one of the most popular televised events in the U.S.; it is known for its scantily clad super models who walk the run way in Victoria's Secret sexy lingerie lines.
Victoria's Secret Fashion Show stars super models such as Heidi Klum, Alessandro Ambrosio and Miranda Kerr who are promoted as Victoria's Secret Runway Angels, the elite of Victoria's Secret fashion models. In 2009, Victoria's Secret held a competition to find the next Victoria's Secret model; Kylie Biscutti, an unknown Californian girl, became the eventual winner and newest Victoria's Secret fashion model.
Trashy lingerie was founded 25 years ago by Mitchell and Tracy Shrier; Trashy lingerie is an exclusive members-only club where the rich and famous buy their lingerie. However, the annual member's fee is only $5 and Trashy lingerie is available on line without a membership fee. Trashy lingerie claim to offer high quality lingerie and clothing lines with the slogan “Our Fantasy is Fulfilling Yours.” Trashy lingerie has over 8000 designs and everything is made on-site, with the option of a customized service.
The annual $5 membership fee for Trashy allows exclusive access to the private Los Angeles Trashy lingerie store, where stars such as Madonna, Cameron Diaz, Pamela Anderson, Julia Roberts, Demi Moore and Drew Barrymore are said to shop for sexy lingerie. The lingerie store is also popular with men shopping for Trashy lingerie for girl friends and wives.
Victoria's Secret is the number one specialty retailer for sexy lingerie in North America; Trashy lingerie provides an exclusive, high quality service which is popular amongst Hollywood movie stars. Whichever lingerie retailer is chose, both Victoria's Secret and Trashy offer sexy lingerie lines for women which will spice up any romantic relationship!
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Author Twinkle Brar
Who competes with Victoria Secret?
Does Victoria Secret have maternity?
Sexy lingerie is bought by many American women to initiate passion, romance and lust in their relationships, in addition to making them feel good about themselves; whether it be a lacy bra, panties, stockings or suspenders, a lot of American women turn to one of America's top lingerie chains such as Victoria's Secret or Trashy to make their purchase. Both Trashy and Victoria's Secret lingerie are now available for on line purchases, but where did both companies begin?
How Victoria's Secret Began
Victoria's Secret fashion chain was founded in San Francisco, California in 1977 by Roy Raymond (1946 – 1993); Roy Raymond allegedly opened the first Victoria's Secret store in Stanford shopping center because he was too embarrassed to purchase lingerie for his wife in a department store. From the beginning, Victoria's Secret specialized in sexy lingerie, aimed at providing a 'comfortable' and 'helpful' environment in which men could discreetly shop for sexy lingerie for their female partners.
Today, Victoria's Secret has moved towards serving a more middle-class, conservative customer, in attempt to avoid the 'sleazy' image associated with lingerie. However, in addition to providing other clothing lines, Victoria's Secret still uses sexy, lingerie-clad super models for it's most successful promotions.
Victoria's Secret Company Profile
Roy Raymond began the Victoria's Secret lingerie line with both a $40,000 bank loan and a $40,000 loan from family; the fledging Victoria's Secret company earned $500,000 in its first year. Today, Victoria's Secret is North America's number one 'specialty retailer of women's intimate apparel', with over 1000 mall-based stores and a web based business too. Victoria's Secret sexy lingerie lines include:
- Very Sexy
- Body by Victoria
- Angels by Victoria
- Sexy Little Things
- Intimissimi
- Glamour by Victoria's Secret.
Victoria's Secret Fashion Show
The annual Victoria's Secret Fashion Show, started in 1995, has become one of the most popular televised events in the U.S.; it is known for its scantily clad super models who walk the run way in Victoria's Secret sexy lingerie lines.
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Victoria's Secret Fashion Show stars super models such as Heidi Klum, Alessandro Ambrosio and Miranda Kerr who are promoted as Victoria's Secret Runway Angels, the elite of Victoria's Secret fashion models. In 2009, Victoria's Secret held a competition to find the next Victoria's Secret model; Kylie Biscutti, an unknown Californian girl, became the eventual winner and newest Victoria's Secret fashion model.
How Trashy Lingerie Began
Trashy lingerie was founded 25 years ago by Mitchell and Tracy Shrier; Trashy lingerie is an exclusive members-only club where the rich and famous buy their lingerie. However, the annual member's fee is only $5 and Trashy lingerie is available on line without a membership fee. Trashy lingerie claim to offer high quality lingerie and clothing lines with the slogan “Our Fantasy is Fulfilling Yours.” Trashy lingerie has over 8000 designs and everything is made on-site, with the option of a customized service.
Famous Customers of Trashy Lingerie
The annual $5 membership fee for Trashy allows exclusive access to the private Los Angeles Trashy lingerie store, where stars such as Madonna, Cameron Diaz, Pamela Anderson, Julia Roberts, Demi Moore and Drew Barrymore are said to shop for sexy lingerie. The lingerie store is also popular with men shopping for Trashy lingerie for girl friends and wives.
Victoria's Secret and Trashy Sexy Lingerie
Victoria's Secret is the number one specialty retailer for sexy lingerie in North America; Trashy lingerie provides an exclusive, high quality service which is popular amongst Hollywood movie stars. Whichever lingerie retailer is chose, both Victoria's Secret and Trashy offer sexy lingerie lines for women which will spice up any romantic relationship!
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How Heidi Klum Became a Victoria's Secret Model
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Author Twinkle Brar
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