1. A card should clearly state the solution to a client’s problem
Business cards will sit in a file with many others. In order to stand out the card should tell a client know what the card’s owner will do for them. This does not mean simply listing the services offered. Clients want to know what is in it for them so phrases like “We make it easy for you to X” or “Solving this problem for over 20 years” – is much more useful to them.
2. Include many different contact points so clients can select their preferred method.
There is no such thing as one size fits all for contact details. Increasingly global business, different time zones, technology options and contact preferences mean that clients need to have options for contacting providers. Including those options on a business card makes it easy for a client to follow up in his or her preferred way, and everyone prefers to do deal with people who make things easy.
3. Use the back of business cards to provide useful information.
The back of a card often goes unused but filling that space with useful data, a calendar, or a short list of tips on how to create a press release can be effective. The card can act as a “taster” for the services provided and incorporating a tool or tips – as long as they are of value to the client - increases the likelihood of that client returning to the card repeatedly.
4. Ensure that your card is appropriate to the industry and the audience.
While a creative professional has more flexibility in terms of design, a more traditional business requires a professional card that is clear, clean and easy to read. In different cultures, colors may have special significance either for good luck or bad. It is important that business cards do not inadvertently offend by a poor color or design choice.
5. Always have some on hand.
The prepared professional always carries a supply of business cards. This applies not just to meetings and traditional work situations because contacts can be made anywhere. It is also the case that business cards can be left with businesses who service the same clients with complementary businesses
All of these tips are aimed at making business cards stand out by providing value to a client which is the key to effective marketing.
Business cards will sit in a file with many others. In order to stand out the card should tell a client know what the card’s owner will do for them. This does not mean simply listing the services offered. Clients want to know what is in it for them so phrases like “We make it easy for you to X” or “Solving this problem for over 20 years” – is much more useful to them.
2. Include many different contact points so clients can select their preferred method.
There is no such thing as one size fits all for contact details. Increasingly global business, different time zones, technology options and contact preferences mean that clients need to have options for contacting providers. Including those options on a business card makes it easy for a client to follow up in his or her preferred way, and everyone prefers to do deal with people who make things easy.
3. Use the back of business cards to provide useful information.
The back of a card often goes unused but filling that space with useful data, a calendar, or a short list of tips on how to create a press release can be effective. The card can act as a “taster” for the services provided and incorporating a tool or tips – as long as they are of value to the client - increases the likelihood of that client returning to the card repeatedly.
4. Ensure that your card is appropriate to the industry and the audience.
While a creative professional has more flexibility in terms of design, a more traditional business requires a professional card that is clear, clean and easy to read. In different cultures, colors may have special significance either for good luck or bad. It is important that business cards do not inadvertently offend by a poor color or design choice.
5. Always have some on hand.
The prepared professional always carries a supply of business cards. This applies not just to meetings and traditional work situations because contacts can be made anywhere. It is also the case that business cards can be left with businesses who service the same clients with complementary businesses
All of these tips are aimed at making business cards stand out by providing value to a client which is the key to effective marketing.
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